January 23, 2013
Best BuyStaff Writer
MINNEAPOLIS, February 23, 2013 – Best Buy confirms that comedic A-lister Amy Poehler will star in the retailer’s third consecutive Super Bowl commercial set to debut on Feb. 3 during the first quarter of the Big Game. Just coming off of her highly successful and hilarious co-hosting duties for the Golden Globe Awards, Poehler brings the Best Buy story to life for millions of football and advertising fans in a very funny and compelling way.
“Amy Poehler’s Golden Globe performance left us all wanting to see more of her. We are thrilled to feature her in our commercial this year and bring the public another dose of her unparalleled humor,” said Scott Durchslag, senior vice president of Digital and Marketing, Best Buy and president of BestBuy.com and eCommerce. “We know people have high expectations for these ads, and Amy delivers a whole new dimension of entertainment.
Advertising in the Big Game presents a great opportunity to expose the Best Buy brand to one of the world’s largest media audiences gathered as much for the ads as for the football. Created by agency CP+B and directed by Academy Award nominee Bryan Buckley, the ad was filmed in Los Angeles. To learn more about Best Buy and find the nearest Best Buy store, visit www.bestbuy.com.