October 28, 2016
John Vomhof Jr.Staff Writer
How easy would the holidays be if the tree put itself up, the nutcrackers made eggs or a poinsettia babysat the kids while you ran some last-minute errands?
Oh, if only…
The holidays can be the most joyful time of the year, but often the most stressful too. It always seems there’s too much to do and not enough time.
Thankfully, Best Buy is here to help.
“Holiday Gifting Made Easy” is the theme of our holiday ad campaign, which launched this week. Created to add a little laughter to the season’s to-do list, 15 commercials demonstrate just how wonderfully easy Best Buy’s expert Blue Shirts and Geek Squad Agents make holiday shopping.
“The holidays can be nerve-racking,” Best Buy Chief Marketing Officer Greg Revelle said. “Our campaign is a fun reminder that Best Buy is here to make shopping easy and enjoyable.”
Each spot humorously highlights a common holiday scenario and shows how things could be stress-free — from comedy legend Don Rickles “roasting” your chestnuts for you to having your gingerbread made by a “ginger” who knows bread (chef Bobby Flay).
“Even for a chef a like myself, the holidays can be a difficult time,” said Bobby Flay. “This campaign showcases the best way to take one hard thing off your list with the expertise of the Blue Shirts, while making everyone laugh and get back to what the holidays should truly be about, your family.”
In addition to expert advice from the Blue Shirts and Geek Squad Agents at all of our stores, we have lots of resources online. Need a gift for the family or a pet, or a stocking stuffer for your best friend? Check out our gift ideas, or create your own gift list. Best Buy can help ease the stress.
Now, here’s a quick look at a few of the ads.
Best Buy and Grey New York partnered on “Holiday Gifting Made Easy,” in addition to last year’s “Win the Holidays” campaign and our recent “How to College with Adam Devine” back-to-school spots. This year’s holiday ads were directed by Harold Einstein and produced in partnership with Dummy Films. The ads will run on TV, digital and social channels.
Best Buy has all of the year’s Top Tech, with free shipping on all online orders through Dec. 24. If you need inspiration, check out the Holiday Gifting Page on BestBuy.com.