Best Buy Embraces “Showrooming” in its Holiday TV Campaign


Celebrity Storytellers Will Arnett, LL Cool J, Maya Rudolph and Jason Schwartzman Tell Tales of Holiday Shopping Gone Right Thanks to the Magic of Best Buy

Today, Best Buy announced the launch of its holiday TV campaign, in which the brand combats showrooming – the common behavior of using physical store locations to see and try the very latest technology, but then going online to find a better deal – by sharing stories of holiday shopping success only made possible through its stores. The “Story Book” campaign features four charming celebrity storytellers – Will Arnett, LL Cool J, Maya Rudolph and Jason Schwartzman – each sitting in a big leather chair with an oversized story book, telling tales of potential holiday shopping nightmares prevented by the magic of Best Buy.

“It’s simple. Consumers want the right gifts, at the right price, as easily as possible. Whether in store or online, there’s no better way to shop for consumer electronics this holiday. Best Buy is the Ultimate Holiday Showroom,” Scott Moore, senior vice president of marketing for Best Buy said. “No matter if customers select their gifts in store, order online, or use in-store pick up, we know they will enjoy the convenience of Best Buy.” The campaign begins airing today on national TV during the World Series.

The campaign was created by CP+B, Best Buy’s advertising agency of record, and brought to life by comedic directors Will Speck and Josh Gordon (The SwitchBlades of GloryCavemen) and three-time Academy Award-winning director of photography Bob Richardson (Django UnchainedHugoKill BillShutter IslandCasinoPlatoon).

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Lisa Hawks

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