Company News

December 2, 2015

John Vomhof Jr.Staff Writer

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Need help choosing between two TVs? Wondering whether the latest smartwatch is compatible with your smartphone? Want to check the status of a recent order?

Now you can get help on all of that and more with BlueAssist, a new live-chat feature within the Best Buy mobile app. With the simple touch of a button or shake of the phone (while the app is running), you can get expert service right in the palm of your hand.

“Previously, if you had a question or needed advice while browsing our mobile app, you were left with two options: call or email. That’s too much effort for our customers and not always convenient,” said Pedram Afshar, vice president of customer experience for Best Buy. “The whole idea behind BlueAssist is to be their helping hand, digitally, without ever having to switch channels.”

All BlueAssist chats are prioritized to receive a response within seconds. You can also choose to call Best Buy, request a call back or send an email.

You can access BlueAssist at any point while shopping in the app, whether you’re on the home page, reviewing your cart or checking out. Plus, you can use it whether you’re in a Best Buy store, at home or on the go.

“BlueAssist is the first of many features we will bring to life to connect digital and physical experiences to create a truly seamless experience for our customers,” said Bala Subramanian, senior vice president and chief technology officer for Best Buy.

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The enhanced Best Buy app also makes it easier than ever to research and purchase Holiday gifts from a mobile device.

Download the mobile app on the Best Buy website, by texting APP to 332211 or searching “Best Buy” in the Apple App Store or Google Play.

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