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October 15, 2014

Carly CharlsonStaff Writer

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While most (79%) of Americans are excited about the chance to learn and try out new technologies, half are frustrated by the lack of access to them beyond what they read or see in the media, according to a new study by Intel and Toluna.

That’s the reason why Intel and Best Buy are now teaming up to bring new Intel Technology Experience zones to 50 Best Buy stores in major markets across the U.S. The Intel Technology Experience lets customers – from tech enthusiasts to technophobes – play, explore, and be inspired by the power of technology with hands-on activities like 3D printing and virtual reality games. For many, this is the first opportunity to see, touch, and play with exciting new technologies they’ve only heard about.

“People don’t normally have the opportunity to experience the kind of cutting-edge technology that will be featured in these shops,” said Jason Bonfig, senior category officer for computing and tablets at Best Buy. “It’s a natural extension of our goal to showcase the endless possibilities of technology and ignite our customers’ imaginations.”

Averaging 240 square feet, the Intel Technology Experience will show customers the power of Intel: the technology behind these new, innovative activities is the same power behind the devices like tablets and laptops we love and rely on every day. Customers can build and print their own 3D robot, show off their racing skills on Mars in an augmented reality world, master beats and remix tracks by Ne-Yo as a digital DJ, and check out the latest PC and tablet devices powered by Intel processors.

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The Intel Technology Experience zones are expected to be completed by the end of October. The area will be staffed by specially trained Best Buy Blue Shirts to answer questions and help customers make the most of each area within the experience. Each season, Intel will refresh the venues with a new array of technology experiences.

For more information about the Intel Technology Experience areas, including a list of stores, visit www.bestbuy.com/intel.

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