Seen and Heard at SXSW: The Highlights

Company News

March 7, 2014

Shane KitzmanStaff Writer

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If it’s March, the place to be is at South by Southwest (SXSW) in Austin, Texas.

The nine-day festival that revolves around music, film and tech is in its 17th year. Known for being the festival where Twitter and Foursquare took off, it began with just 700 attendees in 1987.

This year more than 70,000 — from artists to media — flocked to the capital city of Texas. Best Buy was on the scene, taking in the sights, sounds, and flavors.

Historic hotel doubles as a hot spot

The Driskill Hotel (left) is not only the oldest operating hotel in Austin, dating back to 1886, but it was built by Col. Jesse Driskill, a cattleman who made it his life’s work creating the “finest hotel south of St. Louis.”

For SXSW, it’s a hot meeting spot, and where some of the top tech reporters call home for the festival. SXSW digs on pros learning from other pros, too, as Senior Vice President and Chief Communications Officer of Levi Strauss & Co. Kelly McGinnis shared her expertise at the W2o Summit.

From 3-D printing, to hanging with Samsung

Samsung’s blogger lounge not only hosted daily Tweetups and contests, but was a pit-stop for celebrity artists and musicians. At the Deloitte booth, 3-D printing was the highlight, most notably for creation of — wait for — 3-D printed candy.

Can’t go wrong with food trucks

SXSW rookies learn quickly to eat standing up. Food trucks are about as ubiquitous as tech start-ups hoping to be the next version of What’s App.

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